Minute With Messaging

Messaging Milestones: Course Correcting

Course correcting your nonprofit's communication strategies isn’t impossible, but it does require a plan. In this episode we cover the advantages of having a tailored communications plan for elevating your organization's success. College of the Mainland Foundation Executive Director Dr. Lisa Watson shares what her team was able to achieve once they had a blueprint in place.

Messaging Milestones: Building on Your Brand

Whether 10 or 40-years-old, organizations often find themselves at the crossroad of needing a 2.0 version of their brand. In this episode of Minute with Messaging, we discuss the powerful impact translating messaging into actionable experiences can have on elevating your success to the next level. Dr. Matt Schlueter, Chief Nursing Officer of Ambulatory Care Services at the Harris Health System shares how important authenticity of brand messaging is to the employee experience in healthcare, especially for retaining staff and ultimately patient satisfaction.

Messaging Milestones: Lost in Logistics

As nonprofits grow, it’s not unusual for their purpose to get lost in an overwhelming inventory of what they do and how they do it. In this episode, we examine strategies necessary for overcoming the “Lost in Logistics” messaging milestone. President of the Center for Relationship Education, Lauren Reitsema shares how the CRE was able to reconnect with their “Why” after getting lost in all the details of the many services they offer.  

In The Beginning

In this episode, we’re discussing how new nonprofits can successfully connect the dots between needs not being met and the solutions they offer to attract support. We’re joined by Executive Director of Higher Up Texas, Hillary Gramm, who shares how her organization was able to build a foundation of support within its first year of operation. 

Rediscovering the Power of Strategic Partnerships

Leveraging the right partnerships can be a deciding factor in elevating your organization’s impact and expanding its reach. This episode of Minute with Messaging™ examines how applying strategic partnerships your marketing communications plans delivers multidimensional results.

Rejuvenating Your Creativity

As the year comes to an end, is your creativity spent and communications running on empty? Then it's time to refuel for the promising months ahead. This episode of Minute with Messaging™ provides strategies for restoring creativity over the holiday break.

Scaling a CEO’s Reach

As CEO, it's impossible to be everywhere all the time.  So as your company grows, you need to consider how to share the responsibility of impactfully telling your organization's story.  This episode of Minute with Messaging™ provides key strategies for scaling your presence.

When Staying Relevant Leads To Rebranding

Change can be intimidating, especially for legacy organizations with decades of history, but if a brand’s relevance isn’t resonating with target audiences it may be time for an update. This episode of Minute with Messaging reviews brand refresh strategies for maintaining your organizations’ relevance.

How to Ensure the Relevance of Your Legacy Organization

Organizations with an established history of impact cannot rely solely on their legacy to appeal to the next generation of forward-thinking donors. This episode of Minute with Messaging™ provides key strategies for elevating your organization’s relevance through refreshing messaging while honoring its longstanding history.

Boosting Your Social Media Exposure

Putting a few dollars behind content you’ve already posted on your social media platforms can really boost its exposure. This episode of Minute with Messaging™ provides actionable strategies for placing promoted content for greater visibility and enhancing your organization's social media efforts.