Minute With Messaging

Words In Action Part 1- Are People Experiencing Who You Say You Are?

When messages used to describe your organization’s unique purpose, values, and culture don’t line up with what customers actually experience, you risk a betrayal of trust that can directly impact your bottom line. The key is an Experienced Messaging™ assessment.

Essential Marketing Solutions for Today’s Challenges

Unlike challenging times of the past, surveyed leaders report that this time, they see communications as a priority.

Speaking Your Audience’s Language

This Part 2 look at how basic research is key to capitalizing on the science of communications examines how speaking your audience’s language is essential for motivating action.

ROI and the Science of Communications

The demand for return-on-investment has never been greater. Capitalizing on the science of communications by first doing some basic research sets up a much firmer foundation for success. This Part 1 episode of “ROI and the Science of Communications” explains why.

Staging An Impactful Digital Experience

How can the digital communications we’re relying on be more engaging?  The answer lies in staging an impactful experience.  This episode of “Minute with Messaging” explains how.

Getting Lost in the Logistics

Often the details of what a company does overwhelms its ability to clearly tell its story. Find out how to effectively navigate this common challenge.

Leading With Why

This Minute with Messaging™ episode explains how sharing why with your work team can boost their confidence in leadership, increase trust and generate positive outcomes.

Proclaiming Relevance

How successful is messaging proclaiming your relevance?  In this Minute with Messaging℠ Kelli Newman, APR reviews challenges and strategies for conveying the significance of your organization’s products and services.

Are Client Experiences Matching Your Message Part 2

In this second part of “Are Client Experiences Matching Your Message?” we examine the importance of translating your organization’s unique culture and philosophy of service through how Experienced Messaging℠ was assessed at a nonprofit organization providing valuable support to families.

Are Client Experiences Matching Your Message Part 1

Impactful organizational messaging is more than compelling text on your website.  This "Minute with Messaging" by Kelli Newman, APR highlights the importance of translating your organization’s unique culture and philosophy of service into what clients actually experience.